top of page
Nature of Messages Gathered from January 2020 - January 2021
Out of 859 messages, the category with the highest number of posts was information, followed by self-expression, and plea for help. Therefore, indicating that the members from the Taal Volcano News Update Facebook group would like to inform the public on the latest situation of Taal, express concerns, and request for help.
diapers, vitamins,
food, milk, water,
tent, higaan, palete,
fish nets, galvanized
iron wire mesh, tansi,
alambre (fishing,
pangkabuhayan)
and cash assistance
lost/left behind
pets of victims
house of victims,
churches and schools
children, relatives
(victims of the eruption)
using of ashfall to make
vases, ashfall painting
made by an evacuee
*all messages under this category are self-posts
The majority of the active members from the Taal Volcano News Update Facebook group were females with a total of 219 (49.55%), followed by males with 165 (37.33%), and the remaining with 58 (13.12%) from unverified accounts and groups.
It is shown that females are more engaging and aware of their emotions compared to men who think from an objective task-oriented point.
JAN
75
8.73%
FEB
272
31.66%
mar
165
19.21%
APR
22
2.56%
The frequency of messages was inconsistent from January 2020-2021. As seen in the graph, February has the mosts posts in the Taal Volcano News Update Facebook group with 272 out of 859 (31.66%) messages that are mostly on information.
MAY
26
3.03%
JUN
34
3.96%
jul
43
5%
AUG
48
5.59%
SEP
69
8.03%
OCT
28
3.26%
nov
32
3.73%
DEC
33
3.84%
JAN '21
12
1.40%
From January 2020 - January 2021, the posts were constant, however only differ in terms of time. Posts made in the morning range frequently from 6:00 to 11:00, with a higher engagement from 9:00 - 10:00. Messages under this timeframe were mostly on shared information (news and updates) from PHIVOLCS, regarding Taal's activity status.
On the other hand, posts uploaded in the afternoon/evening mostly were from 1:00 pm to 10:00 pm, with the most dominant public interaction from 4:00 - 5:00, and 7:00 - 8:00. Most of the messages that fall under this bracket were on self-expression.
The majority of the posts reside around the perimeter of the Taal Volcano- Agoncillo (18.18%), Laurel (16.88%), and Talisay (23.38%), with the predominant frequency.
Engagement of Messages
To measure the effectiveness of Facebook in communicating disaster-related concerns, the acquired engagement of the messages under each category were evaluated based on the total number of likes, shares and comments.
likes
shares
comments
200,900
180,900
160,900
140,900
120,900
100,900
80,900
60,900
40,900
20,900
900
plea
for help
Social support/
non-government assistance
Government assistance
information
self-expression
others
22
The figure below shows that for each category, particularly under self-expression, most of the posts were from female members of the Facebook group.
Distribution of Messages
The categories were assessed to identify the distribution of the messages from January 2020 - 2021. Which then shows in the result that both information and self-expression are the only constant category seen.
plea for help
information
social support
govt. assistance
self-expression
others
bottom of page